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Connect2Classes Visits The School For Visual Concepts (SVC)

How to Write a Brilliant Creative Brief workshop lives up to its name

Learning new skills is a great investment, but how do you know which classes are worth your time? The Connect2Classes team are helping you figure it out by trying out workshops from their top course providers themselves and seeing who earns their stamp of approval.

First up was Seattle’s School of Visual Concepts (SVC), an industry-leader in delivering classes taught by working professionals in marketing, branding, design and content creation.

Michael Duarte-Pedrosa, VP of Sales at Connect2Classes, recently participated in the How to Write a Brilliant Creative Brief workshop at SVC. If you work with any creative team, learning how to develop a quality creative brief is an indispensable skill. It helps define the problem and create the framework to solve it.

“SVC provided an intimate class of nine students made up of designers and marketers from the Seattle area. The experience was as brilliant as the course title would suggest,” said Michael.

“This particular course was led by Hillary Miller, a VP from a Seattle-based advertising firm. Her delivery was playful and the course content was practical,” Michael shared. “We all left with real world examples, along with simple tips and tricks to developing a great creative brief.”

“Hillary made her lessons relatable. She suggested that we approach each brief from the ‘right altitude’. It’s like reading with aging eyes — one needs to hold the passage at the correct distance allowing your eyes to focus on the letters and words,” Michael learned.

“If you or your organization have not used creative briefs previously or have lost sight of why you should, this workshop will equip you with the tools and motivation to do so.”

SVC has created an exceptional learning environment with a beautiful facility, a responsive administrative team, and professional guest instructors — all evidenced by the exceptional student reviews and enrollment in multiple courses.

Now is the time to springboard your brand or marketing initiatives to the next level by checking out current and future SVC course offerings on Connect2Classes.com.

Watch for our full series of Connect2Classes tested courses in the coming months.

About Connect2Classes — We are a marketplace for professional and life enriching classes, workshops, and learning immersives — connecting voracious learners with the best local expertise. In Seattle, Online, and San Francisco!

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The Best Way to Predict the Future is To Invent It!

Master Classes in Leadership and Management, Process Improvement, Design and Creative, Strategic and Online Marketing, and Technology — Team Building Events From Local Master Talent, Too!

Connect2Classes is a local learning marketplace with master classes from our world-class providers, including The American Management Association, The Effectiveness Institute, The School of Visual Concepts, General Assembly, The UW Foster School of Business, The Sundust Oracle Institute, and The Project Management Academy.

We also offer custom, onsite training and learning events for groups, as well as team building activities from local master talent. We can organize all of the details, including venue and catering, or we can bring it all to you onsite. Our learning consultants can discuss your business objectives with you and offer the perfect mix of learning and motivation to prepare you for the future by transforming your organization’s knowledge, cohesion, and practices.

Learn More About Private Classes

Upcoming Master Classes, Workshops, and Bootcamps:

Leadership and Management

Process Improvement

Creative and Design

Strategic and Online Marketing

Technology

Team-Building Activities

Team building and corporate events don’t have to be awkward and uncomfortable. If you want to be happy, learn something new; if you want your work team to gel, learn something new together. We guarantee it won’t feel like a day in the office!

Here are some ideas: Sushi, French cuisine, chocolate everything, paddleboarding, perfecting your batting average, over 21 activities like wine tasting, mixing cocktails, and brewing.

Contact us for more information or to brainstorm your learning and team-building needs!

206.397.0011 or 855.527.3222

Connect@Connect2Classes.com

http://www.connect2classes.com

About Connect2Classes — We are a marketplace for professional and life enriching classes, workshops, and learning immersives — connecting voracious learners with the best local expertise. In Seattle, Online, and San Francisco!

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Preparing For The Jobs of the Future

With technology advancing so rapidly, we know that the next 10-20 years will be full of changes to how people work. This means changes, as well, in how people educate themselves and how they find work. For one thing, the rapid advancement in technology will reach exponential proportions and along with it, the changes needed in the workforce.

Increasing automation is also looming on the horizon, but what it means is that some types of jobs will wane. Over the long term, technological innovation creates more new jobs than are lost through obsolescence. And some industries will continue to thrive, including healthcare and retail.

Earlier this year, the World Economic Forum reported that humanity would be out 7 million jobs by 2020 due to automation—with admin and office jobs taking the brunt of the blow. – Monster.com

We are also coming upon a new era of human potential, with robotics, human augmentation, space travel, virtual reality, holography, self-driving cars, and sustainability/permaculture innovations creating entirely new industries. It’s the stuff of our futuristic dreams, and you can be involved.

The best way to predict the future is to invent it. – Alan Kay

A lot of new career choices are also emerging, some of which would have seemed inconceivable just a couple of decades ago. So, how best to prepare for this shifting career terrain? For one thing, becoming a lifelong learner keeps you current, and that keeps you competitive.

With the world moving as fast as it is, we need to become a society of people who are always learning new things. – Julie Friedman Steele, World Future Society

The Career and Business Crystal Ball

Consider that many of today’s jobs barely existed 10-20 years ago, but are now commonplace and lucrative:

  • ipad-605420_960_720Mobile and tablet application developers
    Game designers and developers
  • Social media coordinators and managers
  • Web content developers
  • Big data miners and scientists
  • Personalization and automation specialists
  • Robotics and nano-technology scientists
  • User experience researchers and designers
  • Digital artists, animators, and illustrators
  • 3D printing manufacturers
  • Health, wellness and life extension practitioners
  • Life and career coaching
  • Renewable energy jobs

162 Jobs in the Future…

Free Agents

smartphone-1733892_960_720Free agent culture thrives in the film, media, and music industries and is beginning to spill over into the other creative and tech industries. With many freelance marketplaces available, professionals can gravitate towards project-based work. It’s not for everyone, but if flexibility and novelty drive you, becoming a free agent can be a great lifestyle choice. It also means that if you have several unique skillsets, you can work on projects in a variety of roles.

Free agents are:

  • Project managers
  • Graphic designers and illustrators
  • Digital and traditional artists
  • Film and video crews
  • Bloggers and podcasters
  • Photographers
  • Musicians
  • Web and application developers
  • Writers and journalists
  • Teachers and instructional designers
  • Speakers and coaches
  • Special needs and occupational therapists

Entrepreneurs and Small Business

teens-629046_960_720Becoming an entrepreneur has never been easier, given the technology, fund-raising, and marketing tools now widely available. Even if you are just in the idea or prototype phase, crowd-funding your endeavor is a real possibility. How do you know if your idea will appeal to modern consumers? Novelty, life enrichment, efficiency, and convenience are major drivers.

  • Technology start-ups – cloud-based services, wearables, virtual reality, pervasive/ubiquitous computing, and artificial intelligence.
  • Food-based businesses – artisanal food products, food delivery services, special diets, and health & wellness.
  • 3D printing – buildings, household items, organs, and even food!
  • Robotics and artificial intelligence – robots for manufacturing, caretaking, and dangerous jobs. AI and machine learning for better prediction and personalization.
  • Renewable energy and sustainability – solar, wind, and green building practices.
  • Urban, hydroponic, and vertical farming.
  • Cannabis businesses – growing, distribution, equipment, and edibles.
  • Online sellers – handmade items or small manufacturers selling through sites like Amazon and Etsy.
  • Lifelong learning providers – for in person and online learning.
  • Bio-medical devices – health and wellness monitoring and tracking, body augmentation.
  • Space exploration, mining, and tourism.
  • Citizen journalism, social activism, and education.

Jobs of the Future

blog2How do you prepare for jobs that don’t exist yet? With more exciting developments on the horizon, the jobs of the future will spring out of today’s innovations in bio-tech, climate adaptation, personal care, and a wide array of technological innovations. Future jobs will require more complex and specialized skills; things that robots and automation aren’t great for.

It’s going to take a long time for robots to be good at soft skills, like social and emotional intelligence and cross-cultural competency. – Fast Company

 

 

Essential Skills for Future Careers:

  • Digital and social media literacy
  • Adaptability and agility
  • Knowing how to learn
  • Networking and collaboration with others
  • Problem-solving
  • Critical thinking
  • Managing chaos
  • Simplifying and minimizing complexity
  • Entrepreneurial and creative thinking
  • Mentorship and coaching
  • Anticipating customer needs

Enter your interests and receive $10 off your first class!

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Want to learn how to do something life-changing?
Check out thousands of upcoming classes on Connect2Classes.

 

 

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Embrace Social! Update Your Skills in Digital & Social Media Marketing

embrace social media and update your skills

Digital and social media are an important part of any marketer’s toolkit, but it does tend to be a bit confusing for the uninitiated. In reality, however, it isn’t that much different from traditional marketing. The goals are the same (raise awareness, convert potential customers, promote advocacy and word-of-mouth sharing), and social interactions online offer some great benefits and allow you to scale your marketing efforts beyond your current capacity. It’s also about being where your target markets are and social media offers great ways to connect with customers as they explore their interests. Facebook alone has 1.6 BILLION users so it is a huge opportunity to augment your marketing efforts.

we are social Source: SmartInsights

A few important reasons to take digital and social media marketing seriously, especially if your customers are avid Internet users:

Raise Awareness and Keep Your Brand Top of Mind

Building and maintaining awareness of your brand, products and services is a constant challenge. By having a robust presence on social media, you can promote your brand and offerings and make sure they are available where your potential customers already are. Read about the most popular social networks worldwide.

Demonstrate Credibility

Social media is a great way to establish your credibility in a space. You also demonstrate knowledge and credibility by connecting with and promoting others in your space. This means following influencers and commenting on or sharing their content. ‘Stand on the shoulders of giants’ is a good way to think about it. You can align your messaging and content with popular activity in the social sphere.

Real-time Engagement

Your digital marketing and social media efforts keep you involving customers and allow you to respond to questions or comments in real-time. Your customers can be huge advocates for you and will happily share your content across social media if you involve them.

Share Knowledge

Internet users tend to gravitate towards content that has value, meaning old marketing messages don’t work nearly as well as sharing tangible knowledge about things people care about. Social media can also be a great vehicle for customer service, if you make a point to respond quickly to customer questions and feedback. The more you respond, the more customers will gravitate towards those channels.

Penetrate Your Target Markets

Social media preferences tend to vary quite a lot by age and gender, and some social media sites (like LinkedIn) are centered around professional connections. You can also schedule content to be published and use hashtags and boards on many of the services to keep your messages aligned with broader trends.

Respond In Real-time

A major area of value for the wired generations is the ability to conduct business in real-time. Social media is a great way to ensure your availability whenever someone has a question or feedback. You can also take it a step further by being available on chat networks (like Snapchat or Facebook Messenger) as well.

Be More Efficient (and Save Money)

Social media marketing is so important because it allows you to scale your efforts significantly and reaches a much larger audience. There are some great tools that allow you to post across multiple channels and set up automation so your voice is being heard even when you aren’t available. These are all really low-cost ways of getting your message out there.

Some Questions You Might Have

  • How can you align your digital strategy with your offline marketing efforts?
  • Which social media channels are best for engaging with your target audience?
  • What engagement and writing styles work best?
  • How often should you be posting to your blog or sending email?
  • Would social ads be a good investment for you?
  • How can you measure your success?

If you’re intrigued by these suggestions check out our social media and digital marketing classes or consider the following upcoming classes:

Online Courses

  • Digital Marketing Suite
    How to market your business on the Internet.
  • LinkedIn 101
    Use this business-oriented channel to boost your career or business.
  • Achieving Top Search Engine Positions
    All about SEO and how to achieve great results.

Quick 1-day Classes

  • Digital Marketing Bootcamp
    How to tie your digital and offline campaigns together. An all day class on Oct. 21st.
  • Visual Design and User Experience for Email
    Email can be one of your most important digital marketing channels. Learn how on Nov. 9th.
  • Social Media Advertising
    Learn how to make paid advertising work for you with this class Oct. 22nd.
  • Blogging 101
    How to create a successful blog and make money doing it. Oct 20th.
  • Search Engine Optimization (SEO) for Non-Profits
    Get a real look under the hood with free classes beginning Oct 19th.

In-depth Courses

  • 10-Week Digital Marketing Intensive
    A great place to start if you are wondering how digital marketing and social media can improve your business. Begins Oct 8th, Nov. 5th or Dec. 13th.
  • Site Audit Workshop
    This 6-week course will teach you the fundamentals of site analytics and improvement. Begins Oct. 20th.

What students say about our life-changing professional courses:

I attended the Web Development Immersive course. It changed my life. Within 1 1/2 months of graduation, I was offered a great job at a company that’s considered one of the top 5 to work for in the Pacific NW. Starting next week I’ll be a Software Engineer making more than twice what I made in my previous career, and I enjoy the work much more.


6149ec66-0371-41c2-b1a0-fa6a90aa9540

Want to learn how to do something life-changing?
Check out thousands of upcoming classes on Connect2Classes.

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Starting a New Business? Need Some Help?

Thinking about starting a business

Are you thinking about starting a new business? You’ve got your idea in place and you’re ready to take the plunge. What next? Getting started is, as they say, the hardest part. There are numerous details that need to be carefully mapped out. Decisions must sometimes be made quickly and with confidence. At times, even the best ideas fall short due to lack of planning.

Find Small Business Classes

If you have an entrepreneurial spirit but maybe not all the business skills you need, have no fear — there’s a class for that! Any self-made millionaire will be the first to say, you don’t need an MBA from Harvard Business School to succeed. That’s very true. You do, however, need a basic understanding of how things work in today’s economic climate. The Seattle area has many resources for people who are looking to break into the small business market. This spirit of this community is very progressive – we all should be taking full advantage of the informative classes and workshops readily available to us.

For nearly 50 years SCORE has provided classes, workshops and mentoring, to people interested in starting a small business. Seattle has its own chapter of SCORE and they have become an instrumental resource to our community. We’re thrilled to feature Seattle SCORE’s class offerings here at C2C.

If you’ve decided to make the commitment to be a small business owner you’ll need a solid business plan. The ‘Building a Business Plan’ workshop is a full day packed with meaningful, interactive instruction. The instructors have more than 20 years of experience in creating innovative plans for success.

If you’re ready to take the leap, we applaud you! Taking a class can inspire your entrepreneurial spirit and boost your confidence. You’ll be put in touch with fellow entrepreneurs who are embarking on their dreams too! Being connected with people who are in a cycle of learning, just like you! Set your goals, reach for your dreams and fuel your passions.

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Could your Sales and Marketing Skills Use a Boost?

Small Business Marketing

Being a small business owner has many challenges. It can start out with a great idea and loads of excitement, only to have it fizzle out within a year. Sales drop and confidence starts to fade. Many small businesses fail due to declining sales. Marketing and sales strategy is a skill that is learned; for most of us it doesn’t come naturally. If you’re not careful you could miss the mark completely and waste money, valuable time and effort on an approach that is not fruitful.

Sales and Marketing Classes

The game has changed in the world of sales. Old school sales tactics are entirely too transparent for today’s informed consumer. Creating an inspired approach is how customers respond. What inspires you when you see a new product or service? There’s been a tangible shift in how to reach your customers, are you ready for it?

Wouldn’t it be great to spend your marketing dollars with confidence? Gaining a better understanding of your target market will allow you to create plans for success. It’s a whole new world out there and it’s changing every day. The only way to stay current is to reach out for knowledge. Taking classes in the fields of sales and marketing is the key to gaining new perspectives that keep your ideas fresh and relevant.

Did you know – you have on average – 3 seconds to connect with your audience? What can you do to stand out?

  • Are your marketing communications effective?
  • Can you craft persuasive, action-oriented marketing messages?
  • Is your message outdated?
  • Could you use some guidance navigating today’s consumer market?

If you’re answering yes to these questions it’s time to brush up on your marketing skills. We all need a tune-up on our skill set at times. Many of the classes offered on C2C are one day workshops. Wouldn’t it be great to set aside a day to focus on the core of your business? Take a look here at the classes that can help you answer all of these questions and more!

Connect2Classes has sales and marketing workshops that will help you achieve more success and fuel your passion! Have a look at classes in Writing Effective Copy, Email Marketing, Social Media Marketing, Blogging, Branding and Communications.