Posted on

The Best Way to Predict the Future is To Invent It!

Master Classes in Leadership and Management, Process Improvement, Design and Creative, Strategic and Online Marketing, and Technology — Team Building Events From Local Master Talent, Too!

Connect2Classes is a local learning marketplace with master classes from our world-class providers, including The American Management Association, The Effectiveness Institute, The School of Visual Concepts, General Assembly, The UW Foster School of Business, The Sundust Oracle Institute, and The Project Management Academy.

We also offer custom, onsite training and learning events for groups, as well as team building activities from local master talent. We can organize all of the details, including venue and catering, or we can bring it all to you onsite. Our learning consultants can discuss your business objectives with you and offer the perfect mix of learning and motivation to prepare you for the future by transforming your organization’s knowledge, cohesion, and practices.

Learn More About Private Classes

Upcoming Master Classes, Workshops, and Bootcamps:

Leadership and Management

Process Improvement

Creative and Design

Strategic and Online Marketing

Technology

Team-Building Activities

Team building and corporate events don’t have to be awkward and uncomfortable. If you want to be happy, learn something new; if you want your work team to gel, learn something new together. We guarantee it won’t feel like a day in the office!

Here are some ideas: Sushi, French cuisine, chocolate everything, paddleboarding, perfecting your batting average, over 21 activities like wine tasting, mixing cocktails, and brewing.

Contact us for more information or to brainstorm your learning and team-building needs!

206.397.0011 or 855.527.3222

Connect@Connect2Classes.com

http://www.connect2classes.com

About Connect2Classes — We are a marketplace for professional and life enriching classes, workshops, and learning immersives — connecting voracious learners with the best local expertise. In Seattle, Online, and San Francisco!

Posted on

Go Back to School and Build Your Career

Everyone Can Benefit From Being Current and Savvy About New Technologies, Business Practices, and Other Learning Trends

Technological change demands stronger and more continuous connections between education and employment. –Andrew Palmer, The Economist

As technology advances, it’s no longer enough to rely solely on formal education and college degrees when seeking employment. We need to be learning all the time as we adapt to changing conditions in our jobs, careers, and business markets.

The Economist recently published an article on the importance of lifelong learning in the modern age. The industrial revolution has been replaced by the information revolution and the knowledge economy, and jobs are changing: the jobs of the future will be less repetitive, more centered around technological innovation, more creative, more challenging — and more rewarding.

So how can we prepare for these changes in how we work? The answer is lifelong learning, which continues over the course of a person’s entire career.

“A college degree at the start of a working career does not answer the need for the continuous acquisition of new skills, especially as career spans are lengthening,” says The Economist. “Vocational training is good at giving people job-specific skills, but those, too, will need to be updated over and over again during a career lasting decades.”

Understanding the importance of continuous learning is essential to success. And the younger you are, the more obvious it is. Those who rely heavily on the Internet are learning all the time — they’ve developed the key skill of learning to learn. Even in the age of Internet, though, there’s still a place for classes, workshops and bootcamps that boost learning to new heights. Companies now spend less money on training and professional development, so it’s important for employees to have their own continuous learning strategies.

“According to the Pew survey, 54% of all working Americans think it will be essential to develop new skills throughout their working lives; among adults under 30 the number goes up to 61%,” The Economist tells us. “Another survey, conducted by Manpower in 2016, found that 93% of millennials were willing to spend their own money on further training.”

Connect2Classes wants you to find success in learning and in your career. We offer thousands of classes to help you boost your skills, keep your knowledge up-to-date and stay afloat in a competitive workforce. Regardless of your field, skills like software knowledge, social media know-how and graphic design are incredibly useful. And life skills like project management, team leadership and conflict resolution are critical to any successful career.

It’s time to get ready for the future with Connect2Classes and our wide array of online and in-person classes in Seattle and the San Francisco Bay Area. Start your lifelong learning now, and invest in your career.

About Connect2Classes — We are a marketplace for professional and life enriching classes, workshops, and learning immersives — connecting voracious learners with the best local expertise. In Seattle, Online, and soon in San Francisco!

Posted on

Design a custom learning experience with Connect2Classes’ Class Concierge

Connect2Classes provides the personal touch with their new Class Concierge service

Connect2Classes has launched a new service that connects learners with local experts offering custom classes and training. The Class Concierge service is now available to help you plan a group learning experience that is entirely unique and tailored to your interests and location.

What can Class Concierge do for you? Just as a hotel concierge recommends the best restaurants, tours and spas in the area, Class Concierge will recommend the most highly rated experts in Seattle that are best suited to what you want to learn.

Are you a business looking for a unique day of team building and professional development? Class Concierge will help you create a customized, outside the box experience. Replace a dull day of corporate training with artisanal soap-making in the morning before diving deep into an afternoon technology class taught by a local expert. Searching for a fun activity for a birthday or a bachelorette party? Want date night to be extra special this month? From cooking to photography to couples massage classes, Class Concierge will craft the perfect experience for you.

With so many truly stellar teachers and master craftspeople working in the Seattle area, there is an amazing pool of expertise to draw from. Class Concierge has access to hundreds of trusted experts who have worked with Connect2Classes before. Their recommendations are based on testimonials and positive feedback from past students, so you can be sure you’re getting the best possible experience. Many of these experts also have custom built studios and facilities that you can access through the Class Concierge service, from glass blowing studios to metalworking shops.

No need to spend hours planning, either. Connect with Class Concierge and let them know what your learning and bonding objectives are, how big your group is, what passions or interests your group would love to explore, and where you’d like the event to be located – then leave the rest to Class Concierge! They’ll do all the planning and organizing for you. All you have to do is show up, learn and have fun.

Visit Connect2Classes to connect with Class Concierge today!

Posted on

Seattle Businesses Are Reinventing Team Training and Building

Seattle Businesses Are Reinventing Team Training and Building

In a thriving economy like Seattle, businesses know they need cultivate strong teams in order to maintain their competitive edge. As baseball player Babe Ruth famously said, “The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don’t play together, the club won’t be worth a dime.”

In an age when standard professional development options can seem a bit too cookie-cutter and focused on individual learning, businesses now have the option of working with local educational providers to design the perfect learning and bonding experience. Connect2Classes is leading the way with a flexible approach to group professional development and amazing team building activities.

Connect2Classes CEO Dallas Jasper commented on why building custom class offerings has become one of their most requested services: “At Connect2Classes we’ve been champions of experiential earning for a long time. We have literally hundreds of world-class instructors available to us on any topic you can imagine. Does staff require technical or marketing training or other professional skills development? Or are they committed to regular team building events or fostering creativity? Any business can request a tailor-made learning experience that is relevant to their specific industry and needs.”

One local real estate company contacted Connect2Classes to organize an onsite software training for their employees that would be relevant to their industry. A local school organized a Moms and Sons chocolate making event and picnic dinner for Mother’s Day. Another company decided to encourage team bonding over soap making. Yet another local business hired a chef instructor to run team-building culinary games during a very special cocktail party.

The Washington Department of Labor and Industry also took advantage of custom training for their staff. Crystal Hensen, Services Development Core Team Manager, says “We were in need of some Java training and found Connect2Classes offered a class in Seattle for a decent price. It became evident quickly that the number of staff we needed to take this training was increasing, so I called Connect2Classes who helped us get the training we needed delivered locally instead! We were provided with different instructor options to choose from that allowed us to select the best instructor for what we needed, and all of the instructors met the qualifications we needed, and they also offered different scheduling options for meeting our needs.”

Do you have a team that could learn to gel better? Professional level courses in communication, people skills, conflict navigation, and other essential practices help everyone develop their team-working savvy. If developing creativity and innovation thinking are your goals, Connect2Classes also works with instructors from the creative industries who are expert at guiding teams through the creative process.

Team building and morale events also get a boost from this creative approach. Groups can request cooking classes such as sushi making, cupcakes, French cuisine, and chocolate creations. Outdoor activities like paddle boarding, hiking, and perfecting your batting average. Also on offer are over-21 events like wine tasting, mixing cocktails, brewing, and adult beverages plus art or photography. Creative businesses can opt for glass blowing, metal working, or woodworking.

What do your teams need to learn and love to do? Just let Connect2Classes know and they can suggest the perfect training or event, onsite or off.

Use this link to request a private class:

https://www.connect2classes.com/request-private-group-class/

Posted on

Lifelong Learning For The New Economy

Lifelong Learning

With the rapid pace of technological and societal change, it is no longer sufficient to rely purely on formal education and college degrees when seeking employment. We all need to be learning all the time as we adapt to changing conditions in the job, career, and business markets. The Economist just published an article on this topic.

Technological change demands stronger and more continuous connections between education and employment. – The Economist

Many people are concerned about the advancement of robotics and automation that appears to be replacing jobs, especially in the manufacturing space. But the industrial revolution has now been replaced by the information revolution and the knowledge economy. As such, jobs of the future will change and many new opportunities will arise. Jobs will be less repetitive, centered around technology innovation, more creative, and more challenging and rewarding.

So how do you prepare for this sea-change? The answer is lifelong learning, which continues over the course of a person’s entire career. Keeping up with professional and technology trends will help light the way towards the learning that is most important in the new economy.

A college degree at the start of a working career does not answer the need for the continuous acquisition of new skills, especially as career spans are lengthening. Vocational training is good at giving people job-specific skills, but those, too, will need to be updated over and over again during a career lasting decades. – The Economist

Many successful people understand how important it is to be continuously learning. The younger you are, the more obvious it is. Those who rely heavily on the Internet are learning all the time. A key skill they develop is learning to learn, but there is still a place for classes, workshops, and bootcamps that will boost your learning to new heights. Unfortunately, companies now spend less money on training and professional development, so it is important for employees to have their own continuous learning strategies.

According to the Pew survey, 54% of all working Americans think it will be essential to develop new skills throughout their working lives; among adults under 30 the number goes up to 61%. Another survey, conducted by Manpower in 2016, found that 93% of millennials were willing to spend their own money on further training. – The Economist

We are so passionate about helping our learners succeed and offer thousands of classes. both in-person and online. It doesn’t take much time or money to boost your skills to make you more competitive. You just need to have a strategy for ensuring that your knowledge and skills are always up-to-date. Even if you aren’t in a technical job, technical skills like software and social media help everyone. Creative skills like graphic design and photography are also useful in a variety of jobs. Skills like project management, team leadership, and conflict resolution are critical to anyone’s success.

Vocational training is one way to get yourself into the job market quickly. 4-year degrees and even certificate programs take a lot more time than is needed to learn the skills necessary for particular jobs, like culinary professionals, creatives, and software development or data science. Even then, a commitment to continue learning is how you will rise to the top. What is really important is what you know how to do and how you can express those abilities through a portfolio of work.

Vocational training has a role, but training someone early to do one thing all their lives is not the answer to lifelong learning. – The Economist

It’s time to re-think our approaches to career training and professional development. College is very, very expensive, but it is possible to learn critical skills and build a portfolio of work in a short time taking individual classes targeted at your career goals. Maybe you want to start your own business, in fact, which is another trend that is really taking off.

So, are you ready for the future? At Connect2Classes, we offer a wide array of online and in-person classes to prepare you for all of the most exciting jobs of the future.

Check out thousands of upcoming classes on Connect2Classes.

Enter your interests and receive $10 off your first class!

Gift certificates are available!

Posted on

Learning Experiences Are Gifts to Remember

Learning is Experience

 

When we give others the gift of experience, especially transformational experiences, we give them so much more than any physical gift. We give them opportunities to fuel their passions, get inspired and motivated, and we can even set them on a path towards ever greater learning and success in life.

Why do experiences matter?

Our brains are hard-wired for memories that are tied to experiences that stir up our emotions. The Harvard Business Review’s Elements of Value Pyramid illustrates how people perceive the benefits of products and services that are available to them. There are several elements that demonstrate the allure of novel and life-changing experiences. The emotional and life-changing layers are indicative of personal change associated with experiences that truly resonate. Such resonance is the magnetism that keeps people coming back with the hope of re-creating pleasurable experiences that have stuck in their memories.

We have identified 30 “elements of value”—fundamental attributes in their most essential and discrete forms. These elements fall into four categories: functional, emotional, life changing, and social impact. – Harvard Business Review

Creating Emotional Connections and Lifelong Memories

This sort of emotional engagement works in a variety of ways, and is so powerful when it comes to learning new things!

People don’t actually buy products and services. We buy experiences that leave lasting memories. Exposure to something new and unfamiliar increases the release of dopamine in the brain. Novelty motivates people to expect pleasure.- Shayla Price

What is delight really about? Surprise. Novelty. Wonder. The unexpected. Deviating from business as usual and injecting awe, a visceral emotion reaction, into the learning journey. Novelty and surprise fuel the pleasure-seeking reward centers of our brain, which is exactly the opposite of evoking a stress response due to poor product or service experience. The brain chemicals matter when it comes to making memories. These are also the sorts of experiences that people are prone to share, and to ask people to join in on.

How do memories develop and stick with us? And how does that impact learning? It’s about responding to latent human needs for novelty and surprise, the cornerstones of delight.

The experiences we remember are defined by change. Our stories are made up of experiences that are new, novel and those that have greater significance. We actually don’t choose between experiences, we choose between memories of experiences. And even when we think about the future, we don’t think of our future normally as experiences. We think of our future as anticipated memories. –Daniel Kahneman

Need a last minute holiday gift? Consider a gift card from Connect2Classes.

 

Check out thousands of upcoming classes on Connect2Classes.

Enter your interests and receive $10 off your first class!

Gift certificates are available!

Posted on

Learning Experiences Are the Very Best Gifts!

Holiday classes

We used to think that human brains are vessels to be filled with things they need to know. But we all know that lecture-based teaching often puts learners to sleep! Thankfully, there has been a renaissance in learning in recent years. For example, project-based learning is now of major interest for both kid and adult learning. Learning, it turns out, is an individual effort that relies on a person’s passion to learn new things. Experiential learning is the process of learning through experience.

Tell me and I forget. Teach me and I remember. Involve me and I learn. – Benjamin Franklin

We must be involved and engaged to truly learn, and if you want to learn new things, or want to help a loved one learn, knowing how we learn best will help. It can also help people discover how much they love to learn and create, which as we know, makes us all happier!

What fuels our passion?
Learning happens naturally when the subject matter is something we’re intrigued by. Know someone who loves home improvement shows? Gift them a woodworking or remodelling class!

How do we learn best?
Some of us thrive while reading or writing, but many of us are visual or kinesthetic (learning by doing) learners. Young learners, in particular, can struggle in school where they need to sit still, so show them how much they love to learn with a class or workshop tailored to their interests.

How do we learn tangible skills like cooking, arts, crafts, or DIY?
There has long been a tradition of teaming masters like chefs and artists with apprentices to learn their craft. Many of us need to watch skilled practitioners and learn skills and tips step-by-step.

How do we remember what we learn?
While we might immediately forget a chapter we read in a how-to book or even the content of a video, hands-on learning experiences allow us to learn while getting feedback from experts.

What can we learn that will make a difference to our lives?
Improving career and business skills, as well as life skills like relationships, benefits us enormously. It’s so important to stay current, even if it involves learning about something we’ve never heard of!

We’d love for you to give the gift of experience this holiday season! Gift certificates are available! Great gifts for far-flung loved ones, or even for a class you can take together! One of our grandmothers decided on sushi-making classes for her 12-year old grandson – what can you choose to wow those you love?

Want to learn how to do something life-changing?

Check out thousands of upcoming classes on Connect2Classes.

 

 

Posted on

Preparing For The Jobs of the Future

With technology advancing so rapidly, we know that the next 10-20 years will be full of changes to how people work. This means changes, as well, in how people educate themselves and how they find work. For one thing, the rapid advancement in technology will reach exponential proportions and along with it, the changes needed in the workforce.

Increasing automation is also looming on the horizon, but what it means is that some types of jobs will wane. Over the long term, technological innovation creates more new jobs than are lost through obsolescence. And some industries will continue to thrive, including healthcare and retail.

Earlier this year, the World Economic Forum reported that humanity would be out 7 million jobs by 2020 due to automation—with admin and office jobs taking the brunt of the blow. – Monster.com

We are also coming upon a new era of human potential, with robotics, human augmentation, space travel, virtual reality, holography, self-driving cars, and sustainability/permaculture innovations creating entirely new industries. It’s the stuff of our futuristic dreams, and you can be involved.

The best way to predict the future is to invent it. – Alan Kay

A lot of new career choices are also emerging, some of which would have seemed inconceivable just a couple of decades ago. So, how best to prepare for this shifting career terrain? For one thing, becoming a lifelong learner keeps you current, and that keeps you competitive.

With the world moving as fast as it is, we need to become a society of people who are always learning new things. – Julie Friedman Steele, World Future Society

The Career and Business Crystal Ball

Consider that many of today’s jobs barely existed 10-20 years ago, but are now commonplace and lucrative:

  • ipad-605420_960_720Mobile and tablet application developers
    Game designers and developers
  • Social media coordinators and managers
  • Web content developers
  • Big data miners and scientists
  • Personalization and automation specialists
  • Robotics and nano-technology scientists
  • User experience researchers and designers
  • Digital artists, animators, and illustrators
  • 3D printing manufacturers
  • Health, wellness and life extension practitioners
  • Life and career coaching
  • Renewable energy jobs

162 Jobs in the Future…

Free Agents

smartphone-1733892_960_720Free agent culture thrives in the film, media, and music industries and is beginning to spill over into the other creative and tech industries. With many freelance marketplaces available, professionals can gravitate towards project-based work. It’s not for everyone, but if flexibility and novelty drive you, becoming a free agent can be a great lifestyle choice. It also means that if you have several unique skillsets, you can work on projects in a variety of roles.

Free agents are:

  • Project managers
  • Graphic designers and illustrators
  • Digital and traditional artists
  • Film and video crews
  • Bloggers and podcasters
  • Photographers
  • Musicians
  • Web and application developers
  • Writers and journalists
  • Teachers and instructional designers
  • Speakers and coaches
  • Special needs and occupational therapists

Entrepreneurs and Small Business

teens-629046_960_720Becoming an entrepreneur has never been easier, given the technology, fund-raising, and marketing tools now widely available. Even if you are just in the idea or prototype phase, crowd-funding your endeavor is a real possibility. How do you know if your idea will appeal to modern consumers? Novelty, life enrichment, efficiency, and convenience are major drivers.

  • Technology start-ups – cloud-based services, wearables, virtual reality, pervasive/ubiquitous computing, and artificial intelligence.
  • Food-based businesses – artisanal food products, food delivery services, special diets, and health & wellness.
  • 3D printing – buildings, household items, organs, and even food!
  • Robotics and artificial intelligence – robots for manufacturing, caretaking, and dangerous jobs. AI and machine learning for better prediction and personalization.
  • Renewable energy and sustainability – solar, wind, and green building practices.
  • Urban, hydroponic, and vertical farming.
  • Cannabis businesses – growing, distribution, equipment, and edibles.
  • Online sellers – handmade items or small manufacturers selling through sites like Amazon and Etsy.
  • Lifelong learning providers – for in person and online learning.
  • Bio-medical devices – health and wellness monitoring and tracking, body augmentation.
  • Space exploration, mining, and tourism.
  • Citizen journalism, social activism, and education.

Jobs of the Future

blog2How do you prepare for jobs that don’t exist yet? With more exciting developments on the horizon, the jobs of the future will spring out of today’s innovations in bio-tech, climate adaptation, personal care, and a wide array of technological innovations. Future jobs will require more complex and specialized skills; things that robots and automation aren’t great for.

It’s going to take a long time for robots to be good at soft skills, like social and emotional intelligence and cross-cultural competency. – Fast Company

 

 

Essential Skills for Future Careers:

  • Digital and social media literacy
  • Adaptability and agility
  • Knowing how to learn
  • Networking and collaboration with others
  • Problem-solving
  • Critical thinking
  • Managing chaos
  • Simplifying and minimizing complexity
  • Entrepreneurial and creative thinking
  • Mentorship and coaching
  • Anticipating customer needs

Enter your interests and receive $10 off your first class!

6149ec66-0371-41c2-b1a0-fa6a90aa9540

Want to learn how to do something life-changing?
Check out thousands of upcoming classes on Connect2Classes.

 

 

Posted on

Why Making Things Helps Us Thrive

We can all use more things in our life that make us feel happy and fulfilled. There has been a cultural renaissance these last few years as we learn more about what really motivates people. It’s something we nearly lost in our manufacturing-heavy culture: the pleasure associated with making things and sharing one’s creations with others. This is also a business opportunity, so read on if you are intrigued by the idea of turning your passion into an enterprise.

This is a revolution. If you can imagine it, you can make it. And that’s new to the world. – Mark Hatch, CEO, Maker Media

Your Brain on Creativity

csp5g2uukaap-uy

Why does making and sharing things feel so good? It begins with creativity, one of those things that spurs us on to ever greater accomplishments. There is nothing quite like creative experiences to throttle our brains into happier brain chemistry by putting us into the flow states associated with positive psychology. And creative thinking also has benefits in other parts of our lives: it improves problem-solving, big picture and design thinking, as well as collaboration with others.

It doesn’t matter whether you are into art, crafts, DIY, or tinkering, your brain loves to create and rewards you for doing so. The process of creating and sharing your creations releases dopamine, a natural anti-depressant in your brain. Dopamine is the brain chemical associated with reward and the pleasurable sensations that come from it. It’s like we are wired to create. But legions of artists, crafters, do-it-yourselfers and makers could tell you that!

There’s survey evidence to support crafting’s dopamine effect. In one study of more than 3,500 knitters, published in The British Journal of Occupational Therapy, 81% of respondents with depression reported feeling happy after knitting. More than half reported feeling “very happy.”

The positive effect of creative activities is well-documented in the scientific literature. Creativity and the novel experiences associated with it keep the brain agile and also motivate us. Things as simple as coloring or doodling encourage this effect, but the most benefit comes from ongoing creative pursuits:

Crafting can help those who suffer from anxiety, depression or chronic pain, experts say. It may also ease stress, increase happiness and protect the brain from damage caused by aging. – CNN

Do Schools Kill Creativity?

The following talk by British educator Sir Ken Robinson is one of the most popular TED Talks of all time. He argues that creativity is more important than literacy and that traditional schooling kills creativity. This is especially true now that home economics, woodshop, arts, and music are disappearing from schools. Less young people are learning how to cook, sew, and build via formal education, although classes, camps and after-school activities are filling the gap. Robinson says that our innate drive to create and to embrace trial and error are not valued in an educational system that tries to minimize failure. Creativity also tends to be multi-disciplinary, which is not widely embraced in our siloed educational systems.

DIY & Maker Culture

A major trend the last decade or so has been a shift towards people becoming more and more creative and leveraging that creativity to explore new interests or even launch new businesses. We’re creating handmade and one-of-a-kind items that stand out in the world of mass manufacturing. Some of us are launching businesses on sites like Etsy, an extravaganza of novel items launched from creative brains (which boasts 25 million shoppers). This has been fueled, as well, by the recession economy that has turned so many people into entrepreneurs:

In a world of mass-produced products, modern technology has made it easier than ever for a single individual to create and distribute items that are customizable and unique without having middlemen like manufacturers. This growing shift will continue to affect the economy and will likely have big implications on large retailers. It is a special time in history that will have a transformative impact on our future. – Huffington Post

You might have heard about the Maker movement, a grassroots movement based on the emergence of consumer-level tools for design and manufacturing. It’s reported that 135 million Americans are makers, which is nearly half the population. The maker manifesto calls for making, sharing, giving, and learning. It’s making a difference. MakerFaires are popping up everywhere, and there are other maker-inspired communities and events, as well:

Craft nights are replacing book clubs. Libraries and museums are being turned into “Makerspaces,” physical locations where people can come together to make. The sale of sewing kits in Walmart stores has recently gone up 30 percent. And just last year, someone created Christmas cookies using a 3D printer. – Huffington Post

This has become a major economic phenomenon because of a perfect storm of conditions:

  • Access to increasingly sophisticated tools to create, like 3-D printers.
  • The ability to find inspiration online.
  • Crowdfunding to make your idea reality.
  • Online marketplaces and social channels to get feedback and distribute creations.
  • Inexpensive and effective tools for branding, marketing, and promotion.
  • Learning opportunities provided by other creators.

Boosting Your Creativity and Learning DIY Skills

Albert Einstein said that creativity is intelligence having fun. At Connect2Classes, we are committed to helping our learners explore their creative potential. Creative businesses can be some of the most fulfilling, as well as being lucrative in a world of people looking for unique and one-of-a-kind items. We’d love to hear about how your creative endeavors affect your life – please comment!

6149ec66-0371-41c2-b1a0-fa6a90aa9540

Want to learn how to do something life-changing?
Check out thousands of upcoming classes on Connect2Classes.

Posted on

Embrace Social! Update Your Skills in Digital & Social Media Marketing

embrace social media and update your skills

Digital and social media are an important part of any marketer’s toolkit, but it does tend to be a bit confusing for the uninitiated. In reality, however, it isn’t that much different from traditional marketing. The goals are the same (raise awareness, convert potential customers, promote advocacy and word-of-mouth sharing), and social interactions online offer some great benefits and allow you to scale your marketing efforts beyond your current capacity. It’s also about being where your target markets are and social media offers great ways to connect with customers as they explore their interests. Facebook alone has 1.6 BILLION users so it is a huge opportunity to augment your marketing efforts.

we are social Source: SmartInsights

A few important reasons to take digital and social media marketing seriously, especially if your customers are avid Internet users:

Raise Awareness and Keep Your Brand Top of Mind

Building and maintaining awareness of your brand, products and services is a constant challenge. By having a robust presence on social media, you can promote your brand and offerings and make sure they are available where your potential customers already are. Read about the most popular social networks worldwide.

Demonstrate Credibility

Social media is a great way to establish your credibility in a space. You also demonstrate knowledge and credibility by connecting with and promoting others in your space. This means following influencers and commenting on or sharing their content. ‘Stand on the shoulders of giants’ is a good way to think about it. You can align your messaging and content with popular activity in the social sphere.

Real-time Engagement

Your digital marketing and social media efforts keep you involving customers and allow you to respond to questions or comments in real-time. Your customers can be huge advocates for you and will happily share your content across social media if you involve them.

Share Knowledge

Internet users tend to gravitate towards content that has value, meaning old marketing messages don’t work nearly as well as sharing tangible knowledge about things people care about. Social media can also be a great vehicle for customer service, if you make a point to respond quickly to customer questions and feedback. The more you respond, the more customers will gravitate towards those channels.

Penetrate Your Target Markets

Social media preferences tend to vary quite a lot by age and gender, and some social media sites (like LinkedIn) are centered around professional connections. You can also schedule content to be published and use hashtags and boards on many of the services to keep your messages aligned with broader trends.

Respond In Real-time

A major area of value for the wired generations is the ability to conduct business in real-time. Social media is a great way to ensure your availability whenever someone has a question or feedback. You can also take it a step further by being available on chat networks (like Snapchat or Facebook Messenger) as well.

Be More Efficient (and Save Money)

Social media marketing is so important because it allows you to scale your efforts significantly and reaches a much larger audience. There are some great tools that allow you to post across multiple channels and set up automation so your voice is being heard even when you aren’t available. These are all really low-cost ways of getting your message out there.

Some Questions You Might Have

  • How can you align your digital strategy with your offline marketing efforts?
  • Which social media channels are best for engaging with your target audience?
  • What engagement and writing styles work best?
  • How often should you be posting to your blog or sending email?
  • Would social ads be a good investment for you?
  • How can you measure your success?

If you’re intrigued by these suggestions check out our social media and digital marketing classes or consider the following upcoming classes:

Online Courses

  • Digital Marketing Suite
    How to market your business on the Internet.
  • LinkedIn 101
    Use this business-oriented channel to boost your career or business.
  • Achieving Top Search Engine Positions
    All about SEO and how to achieve great results.

Quick 1-day Classes

  • Digital Marketing Bootcamp
    How to tie your digital and offline campaigns together. An all day class on Oct. 21st.
  • Visual Design and User Experience for Email
    Email can be one of your most important digital marketing channels. Learn how on Nov. 9th.
  • Social Media Advertising
    Learn how to make paid advertising work for you with this class Oct. 22nd.
  • Blogging 101
    How to create a successful blog and make money doing it. Oct 20th.
  • Search Engine Optimization (SEO) for Non-Profits
    Get a real look under the hood with free classes beginning Oct 19th.

In-depth Courses

  • 10-Week Digital Marketing Intensive
    A great place to start if you are wondering how digital marketing and social media can improve your business. Begins Oct 8th, Nov. 5th or Dec. 13th.
  • Site Audit Workshop
    This 6-week course will teach you the fundamentals of site analytics and improvement. Begins Oct. 20th.

What students say about our life-changing professional courses:

I attended the Web Development Immersive course. It changed my life. Within 1 1/2 months of graduation, I was offered a great job at a company that’s considered one of the top 5 to work for in the Pacific NW. Starting next week I’ll be a Software Engineer making more than twice what I made in my previous career, and I enjoy the work much more.


6149ec66-0371-41c2-b1a0-fa6a90aa9540

Want to learn how to do something life-changing?
Check out thousands of upcoming classes on Connect2Classes.