Pay-Per-Click (PPC) advertising is one of the most popular and effective ways of marketing your company and website.
For this training we focus on Google AdWords, the dominant search engine marketing tool for PPC advertising. AdWords gives you control over the placement of your ads on Google, their search partners, and the Google Display Network. You can bid on specific keywords that customers are using to find your products and services. Unlike traditional marketing, PPC advertising gives you a wealth of data to analyze so that you can optimize your campaigns.
Our Google AdWords class in San Francisco covers the most important aspects of PPC advertising to help you get a quick start on creating professional campaigns. We cover how to choose the right keywords, set up ads that comply with Google standards, optimize your campaigns, and measure your results. You will:
Create a Google AdWords account and set up complete campaigns
Find out how to schedule when your ads appear and target specific geographic regions
Discover how clicks, impressions, click-through rate, and conversions affect your return on investment (ROI)
Use the Keyword Planner and other online tools to select the right keywords to bid on
Write effective ads and test if they are running with the Ad Preview and Diagnosis tool
Identify key performance indicators (KPIs) for your company and adjust campaigns to improve results
Generate reports of search phrases and measure the performance of your keywords
and much more! See full outline for Google AdWords training
See - https://www.academyx.com/about/policy/
Reschedule Policy - If you need to reschedule or cancel a class, it's usually no problem. We will move you to a different session, or give you a full refund as long as you give us adequate notice. If, however, you notify us less than a week before the class starts (a 'late-reschedule') or fail to appear for the class, we can still reschedule you at no additional cost, but we can no longer offer refunds and your spot in the rescheduled class is only reserved on a space-available basis. For example, if your class starts on Tuesday at 9am then the deadline to reschedule it is before 9am on the Tuesday of the prior week. In addition, if you have late-rescheduled and then chosen another date for the class, you may not late-reschedule that replacement class without forfeiting the original fees; however, you may re-purchase the same class at a 80% discount from its list price (original coupons and discounts do not apply and must be the same version of the software). After a student reschedules a class for the 2nd time, they must contact us the day before the class they'd like to take, and we can put them in it on a space-available basis.
Cancellation Policy - If you need to cancel a class, we will give you a full refund as long as you give us at least 7 days' notice of the cancellation. If, however, you notify us less than one week before the class (a "late-cancellation"), we do not offer a refund and you only qualify for a late-reschedule under the terms above. To summarize the cancellation policy in plain English: you can't get your money back unless you give us at least a week's notice.
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