Google AdWords


Pay-Per-Click (PPC) advertising is one of the most popular and effective ways of marketing your company and website.

For this training we focus on Google AdWords, the dominant search engine marketing tool for PPC advertising. AdWords gives you control over the placement of your ads on Google, their search partners, and the Google Display Network. You can bid on specific keywords that customers are using to find your products and services. Unlike traditional marketing, PPC advertising gives you a wealth of data to analyze so that you can optimize your campaigns.

Our Google AdWords class in San Francisco covers the most important aspects of PPC advertising to help you get a quick start on creating professional campaigns. We cover how to choose the right keywords, set up ads that comply with Google standards, optimize your campaigns, and measure your results. You will:

  • Create a Google AdWords account and set up complete campaigns
  • Find out how to schedule when your ads appear and target specific geographic regions
  • Discover how clicks, impressions, click-through rate, and conversions affect your return on investment (ROI)
  • Use the Keyword Planner and other online tools to select the right keywords to bid on
  • Write effective ads and test if they are running with the Ad Preview and Diagnosis tool
  • Identify key performance indicators (KPIs) for your company and adjust campaigns to improve results
  • Generate reports of search phrases and measure the performance of your keywords
  • and much more! See full outline for Google AdWords training

See -

Reschedule Policy -
If you need to reschedule or cancel a class, it's usually no problem. We will move you to a different session, or give you a full refund as long as you give us adequate notice. If, however, you notify us less than a week before the class starts (a 'late-reschedule') or fail to appear for the class, we can still reschedule you at no additional cost, but we can no longer offer refunds and your spot in the rescheduled class is only reserved on a space-available basis. For example, if your class starts on Tuesday at 9am then the deadline to reschedule it is before 9am on the Tuesday of the prior week. In addition, if you have late-rescheduled and then chosen another date for the class, you may not late-reschedule that replacement class without forfeiting the original fees; however, you may re-purchase the same class at a 80% discount from its list price (original coupons and discounts do not apply and must be the same version of the software). After a student reschedules a class for the 2nd time, they must contact us the day before the class they'd like to take, and we can put them in it on a space-available basis.

Cancellation Policy -
If you need to cancel a class, we will give you a full refund as long as you give us at least 7 days' notice of the cancellation. If, however, you notify us less than one week before the class (a "late-cancellation"), we do not offer a refund and you only qualify for a late-reschedule under the terms above. To summarize the cancellation policy in plain English: you can't get your money back unless you give us at least a week's notice.

AcademyX Computer Training

AcademyX provides hands-on, instructor-led computer training at its branches across California, at partner sites, and online. We offer classes in MS Office (Excel, PowerPoint, Outlook, MS Access, Word); Adobe applications (Photoshop, InDesign, Illustrator, Acrobat), web development, and more. See our class schedules for San Francisco, Sacramento, San Jose, downtown Los Angeles and San Diego.

More classes from AcademyX Computer Training

  • Class schedule to be determined soon - please enter your email if you wish to be contacted when the schedule is released.

Reviews of AcademyX Computer Training

(3 Reviews)
It was a great class! I'm starting a new job and really feel that I'm more prepared than when I initially came into the class
Very informative and actually a lot of fun. made excel not seem so intimidating anymore. Feel way more confident now to use in my office.
I took XML training at Academy X last spring, and was very pleased with the thorough hands-on training. I was fortunate to have an instructor who took the time to ensure I understood each lesson before we moved ahead, and was given a comprehensive training. The classes are really small and personal. My instructor really knew what she was teaching, and I felt that I absorbed a lot of it. :) ... They're eager to work with us here at Chiron and are willing to customize classes or come on site to do training as well.