Interactive Workshop: Crowd Funding in Action

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About This Class

Have you had that cool invention or product design idea in mind, but never known how to actually bring it to fruition? In this four-hour, interactive workshop you will have a chance to pitch your idea to the class. The chosen ideas will be worked on within smaller groups, taking each project through all of the steps you will need to build and structure a real crowdfunding campaign on Kickstarter or Indiegogo!

Don’t have a campaign idea? This class is still for you if you don’t have a specific idea to pitch, because within the overall class structure you will learn all the basics about how the major crowdfunding platforms work, the success stories, the pitfalls, and the important things to focus on for a winning campaign.

In the smaller group-work you will team up with others on one of the selected projects (either your own or someone else’s great idea). Each team will be able to bring a project to the point that: -Your product or project name is established -Basic social media is set up around the project -The overall financial goal is established -Your team has initial plans for the video, photos, and draft content -The campaign reward levels and chosen -All of the basic campaign elements have been designed -As a class, you will also learn and implement several important crowdfunding tools and methodologies to launch a good campaign.

You will set up a series of Google Sheets for tracking your campaign timeline, press outreach list, pledge levels, stretch goals, and many other useful campaign tools. Note: Each student will leave the class with these valuable Google Sheets templates for your own personal use.

You will each play an important role on your individual team, such-as helping to write campaign content, designing the ‘gamified’ aspects of the campaign, or participating in other aspects of the campaign roll-out.

Since the basic structures of real campaigns will be designed and created within the workshop, some teams may choose to pursue their team’s crowdfunding campaign outside of class. In order to help facilitate this we will have a suggested MOU (Memorandum of Understanding) that you can use to work together outside of class.


  • You’ll have a better understanding of the purpose and motivations for running a crowdfunding campaign (it’s not just “all about the money”)
  • You’ll learn what social media, website, and other systems you need to have in place to approach a campaign right
  • You’ll learn the importance of how to employ ‘game theory’ (or gamification) to motivate people to support your campaign
  • You will be given a copy of a valuable set of Google Sheets you can use for running a successful campaign
  • You’ll have all you need to finally bring your project to fruition through a crowdfunding campaign


  • Recommended that you have taken the “Crowdfunding 101” class (but not required)
  • Think of a specific invention or product design idea that you can bring to share in class
  • Come prepared with deeper questions you may have on Kickstarter and Indiegogo
  • Bring pen and paper, computer, or tablet for notes

About the Instructor

Jeff McCord Photo

Managing Partner ,

Jeff is a game designer and producer and continues to nurture “Sword of Fargoal,” the retro computer game originally published for C64 in 1983, which now enjoys a new life in the modern era, winning awards and accolades since its release for iOS in 2009.

Jeff’s specialties include non-profit leadership, iPhone & iPad game design & producing, board game design, web design, electronic prepress, Photoshop illustration & retouching, marketing & corporate brand consulting, house moving & rescue, and environmental sustainability consulting.

Refund Policy
Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this time frame.

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in 2011 has since grown into a global learning experience with campuses in 15 cities and over 25,000 graduates worldwide.

As individuals and companies struggle to compete in an increasingly technological economy, General Assembly provides award-winning, dynamic training to close the global skills gap.

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Reviews of General Assembly

(3 Reviews)
Cody B.
I went to GA Seattle WDI (Web Development Immersive) course. It changed my life. Within 1 1/2 months of graduation, I was offered a great job at a company that's considered one of the top 5 to work for in the pacific NW. Starting next week I'll be a Software Engineer making more than twice what I made in my previous career, and I enjoy the work much more. I can't heap enough praise onto the General Assembly Web Development program. Like I said, it's changed my life in ways I didn't think possible.
Daren Y.
GA WDI has been a great decision, not only was I able to learn such an extensive knowledge of multiple languages and frameworks to build web apps, but also being a part of an awesome ever growing family. I would highly recommend GA WDI to anyone.
Samantha B.
I loved taking the FEWD class with General Assembly. My teachers were the head developers at Nordstrom and such cool guys! In just a 10 weeks I learned how to code HTML, CSS, and intermediate JavaScript. I wish we had spent more time with GitHub but apparently all future classes are using it for every homework assignment so that's good to hear. I would recommend GA to anyone serious about learning a difficult 21st century skill like web development or user experience or digital marketing. I got so much more out of it than I feel I would have with any online course.