Introduction To Digital Marketing

Digital Marketing

About This Class

In the always-on, always connected world the demand for digital marketing skills is greater than ever. Are you curious what digital marketing channels currently look like? Do you want to learn how marketers are engaging with their audiences? Are you considering a jump into the world of digital marketing and want to learn what it entails? Maybe you just want to get your head around the marketing jargon to determine how and where your business fits into the digital world.

Then this workshop session is the right place to start! It is specifically created for those interested in getting an overview of all things digital marketing and the channels that come with it. During this 2-hour session we will cover the fundamentals, introduce key channels, concepts, and metrics.


  • Identify the fundamentals of digital marketing
  • Learn at least 4 key channels and concepts
  • Define at least 5 marketing metrics
  • Walk away with many tools at your disposal to learn about and run effective digital marketing


Prereqs & Preparation

None – this class is meant to be an introductory survey lecture of the field.

Refund Policy
Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this time frame.

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in 2011 has since grown into a global learning experience with campuses in 15 cities and over 25,000 graduates worldwide.

As individuals and companies struggle to compete in an increasingly technological economy, General Assembly provides award-winning, dynamic training to close the global skills gap.

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Reviews of General Assembly

(3 Reviews)
Cody B.
I went to GA Seattle WDI (Web Development Immersive) course. It changed my life. Within 1 1/2 months of graduation, I was offered a great job at a company that's considered one of the top 5 to work for in the pacific NW. Starting next week I'll be a Software Engineer making more than twice what I made in my previous career, and I enjoy the work much more. I can't heap enough praise onto the General Assembly Web Development program. Like I said, it's changed my life in ways I didn't think possible.
Daren Y.
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Samantha B.
I loved taking the FEWD class with General Assembly. My teachers were the head developers at Nordstrom and such cool guys! In just a 10 weeks I learned how to code HTML, CSS, and intermediate JavaScript. I wish we had spent more time with GitHub but apparently all future classes are using it for every homework assignment so that's good to hear. I would recommend GA to anyone serious about learning a difficult 21st century skill like web development or user experience or digital marketing. I got so much more out of it than I feel I would have with any online course.