About This Class
In the always-on, always connected world the demand for digital marketing skills is greater than ever. Are you curious what digital marketing channels currently look like? Do you want to learn how marketers are engaging with their audiences? Are you considering a jump into the world of digital marketing and want to learn what it entails? Maybe you just want to get your head around the marketing jargon to determine how and where your business fits into the digital world.
Then this workshop session is the right place to start! It is specifically created for those interested in getting an overview of all things digital marketing and the channels that come with it. During this 2-hour session we will cover the fundamentals, introduce key channels, concepts, and metrics.
- Identify the fundamentals of digital marketing
- Learn at least 4 key channels and concepts
- Define at least 5 marketing metrics
- Walk away with many tools at your disposal to learn about and run effective digital marketing
Prereqs & Preparation
None – this class is meant to be an introductory survey lecture of the field.