Digital Marketing 101

Digital Marketing

About This Class

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

    • Break down the components of a digital marketing campaign.
    • Survey today’s digital marketing landscape and its career opportunities.
    • Learn to approach a marketing campaign by identifying your objectives first.
    • Get hands-on practice identifying key performance indicators (KPIs).

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Takeaways

Students should walk away with an actionable understanding of the current digital landscape and how it can drive success and growth for their business.

  • Understand the core functions & principles of digital marketing analytics
  • Employ the same tools top companies use to activate & retain their customers
  • Explain how a referral works and tools you can use to simplify that process
  • Learn the basics of search engine marketing (SEM).
  • Understand how social media marketing works and how to develop social content that works
  • Understand how large-scale email deployment works, and when & how to send it

Prereqs & Preparation

Watch the following 5 videos (3 min total)

Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2kKPIs: https://generalassembly.wistia.com/medias/yw8lgn96nu Data: https://generalassembly.wistia.com/medias/yw8lgn96nu Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2 Big data: https://generalassembly.wistia.com/medias/12cb6psj9a

Refund Policy
Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this time frame.

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in 2011 has since grown into a global learning experience with campuses in 15 cities and over 25,000 graduates worldwide.

As individuals and companies struggle to compete in an increasingly technological economy, General Assembly provides award-winning, dynamic training to close the global skills gap.

More classes from General Assembly

  • Class schedule to be determined soon - please enter your email if you wish to be contacted when the schedule is released.

Reviews of General Assembly

(3 Reviews)
Cody B.
I went to GA Seattle WDI (Web Development Immersive) course. It changed my life. Within 1 1/2 months of graduation, I was offered a great job at a company that's considered one of the top 5 to work for in the pacific NW. Starting next week I'll be a Software Engineer making more than twice what I made in my previous career, and I enjoy the work much more. I can't heap enough praise onto the General Assembly Web Development program. Like I said, it's changed my life in ways I didn't think possible.
Daren Y.
GA WDI has been a great decision, not only was I able to learn such an extensive knowledge of multiple languages and frameworks to build web apps, but also being a part of an awesome ever growing family. I would highly recommend GA WDI to anyone.
Samantha B.
I loved taking the FEWD class with General Assembly. My teachers were the head developers at Nordstrom and such cool guys! In just a 10 weeks I learned how to code HTML, CSS, and intermediate JavaScript. I wish we had spent more time with GitHub but apparently all future classes are using it for every homework assignment so that's good to hear. I would recommend GA to anyone serious about learning a difficult 21st century skill like web development or user experience or digital marketing. I got so much more out of it than I feel I would have with any online course.