It’s the irony of ironies that people in the field of communications aren’t always very good communicators. We rely on cryptic emails, or hallway comments, or expect that our peers will intuit what’s happening on important projects. Our haphazard methods can lead to misunderstanding, and can thwart getting your ideas across and accepted. Fortunately, communication skills are something you can learn — and you can learn them especially well in a workshop like this one.
Those of us in design, advertising, and marketing like to think we’re pretty good communicators. After all, that’s what our clients hire us to do, right? While we may have communicating to the masses down, most of us could stand to do a better job communicating with our peers, bosses, and clients. Thoughtful, clear, and persuasive communications — whether for an interview, an internal presentation, or during a brainstorming session — not only brings you greater success, it marks you as a potential leader. So, if you’ve ever struggled getting the right words out or having your ideas accepted, this workshop can reap serious dividends as we cover:
- The basics of better communication: clarity, brevity, and humanity
- How to present and critique work with peers, superiors, staff, and clients
- Ego-free communication outside your own department or specialty
- How to listen — especially to clients when they’re explaining an assignment
- Defusing tense situations and solving communications roadblocks
- Role-playing and rehearsing to improve an important presentation or discussion
*Lunch is provided. Hot, cold, gluten free and vegetarian selections available.
Who Should Take This Class?
This workshop is for designers, art directors, account managers, and anyone else challenged with communicating to colleagues or clients.
Prerequisites – None
Detailed Class Outline
10:00 – 10:30
- Whats keeping you up at night? / Intros and why you are stuck.
10:30 – 1100
- Why communicating creativity is so different.
11:00 – 12:00
- The classic communication road map and why it fails.
- Why other communication methods don’t always work.
12:00 – 12:10
12:10 – 1:00
- The communicators’ personas and what’s important to them: Director, owner, designer, writer, vendor, manager, sales, client, colleague
1:00 – 1:45
1:45 – 2:00
- Building blocks of effective communication of creative
- Methods in communicating creative effectively
3:15 – 4:15
- Alternative methods in communicating creative
4:00 – 4:30
- Brainstorming what’s keeping you up at night
4:30 – 5:00
- Answers to what’s keeping you up at night
You may receive a partial refund of your tuition if you drop a class or your enrollment is terminated by SVC due to lack of progress or disciplinary problems. In these cases, this is the schedule for determining the amount of your refund:
Cancellation and Refund Policy for Classes:
SVC will refund all money paid if the student is not accepted. This includes instances where a class is cancelled by the school.
SVC will refund all the money paid if the student cancels within five business days (excluding Sundays and holidays) after registration and/or an initial payment is made, as long as the student has not begun training.
SVC will retain the established $45 registration fee if the student cancels after the fifth business day after registration and/or making an initial payment.
If training is terminated after the student enters classes, SVC may retain the registration fee established under (3) of this subsection, plus a percentage of the total tuition as described in the following table:
# of Classes Attended
% Tuition Refunded
# of Classes Attended
% Tuition Refunded
When calculating refunds, the official date of a student's termination is the last day of recorded attendance:
(a) When the school receives notice of the student's intention to discontinue the training program; or,
(b) When the student is terminated for a violation of a published school policy which provides for termination; or,
(c) When a student, without notice, fails to attend classes for thirty calendar days.
All refunds must be paid within thirty calendar days of the student’s official termination date.
There is a $75 cancellation fee for no-shows and enrollees dropping a one-day workshop without a valid excuse within 3 business days of the scheduled start time as published on the SVC website.
This refund policy is in accordance with Washington State Law, 490-105-130 (RCW 28C.10.050 (1)(b)).
School of Visual Concepts
SVC helps people already in the business of marketing, branding, design, UX, and content creation fill in the gaps in their knowledge through public full- and half-day workshops and custom corporate workshops.
If you’re looking to add to your portfolio or fill in some blank spaces in your brain, you can’t do much better than SVC.
The instructors are all top-notch working professionals who bring real world and big brand knowledge into the classroom. Our thinking is that the best people to teach you something aren't teachers. So, instead of a full-time faculty, our classes and workshops are taught by working professionals. More often than not, these are people at the top of their game, not wannabes or used-to-be-best. The connections you'll make with these pros can sometimes be as valuable as the material they'll teach you.
All this happens in an environment of friendliness, helpfulness and encouragement. Might this have something to do with the fact that 99% of SVC students say they’d recommend us?
We’re 100% certain that it does.
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