Do you want to emotionally connect with your customers, expand your opportunities, and build a profitable business by having the right “brand”? Look no further!! Here’s a SCORE workshop that will provide you the know-how to help you build the brand you have always dreamed about to make your business a success.
BRAND: “Is what other people say about you when you’re not in the room.” Jeff Bezos
Brand is who you are.
Branding is what you do to help persuade customers to buy from you.
This two-hour highly interactive workshop will cover the basics that will help you emotionally connect with your customers, expand your opportunities, and build a profitable business. At the end of the workshop, you will be able to immediately use this framework to:
- Talk confidently and clearly about your work,
- Carve a niche in your crowded marketplace and attract your favorite customer,
- Deal with objections and risks with style and have your customer love you for it, and
- Design a well-crafted clear statement about how you help your customer achieve their desired goals.
This workshop is presented by Lisa Stewart, the award-winning creator and owner of Build Your Own Small Business. She has over 30 years of experience as a creative entrepreneur helping Fortune 100 companies to small businesses with their brand, design, and marketing. In her career, she has also created and sold multiple lines of her calligraphic illustrations, licensed artwork through major manufacturers and handcrafted, sold her own line of customer leather goods to customers around the world, and operated her own brick and mortar business. Today she is focused on helping small and emerging business achieve effective and consistent brand presence through design, marketing, and consulting services so they can expand opportunities and emotionally connect with their customers.