Creating a Marketing Plan for Your Business


Feel like a deer in the headlights when it comes to marketing? A marketing plan doesn’t have to be complicated to be effective. Some of the best marketing tactics are the simplest, yet new business owners may feel intimidated or overwhelmed at the prospect of creating a marketing strategy. We will look at the range of marketing activities available and how to choose among them to create a simple, effective plan to grow your business. We’ll also discuss the bewildering array of online social platforms and craft a marketing calendar to help you integrate marketing into your other business-building tasks. Take home some action steps to get started on your own marketing.

Class Withdrawal -
You must notify Community Education two working days before class begins to receive a tuition refund, minus a $10 withdrawal fee. No refunds will be issued without proper notice.
*Note—registration fee is not refundable.
Class Changes and Cancellations -
Classes and workshops will be cancelled if they do not have the necessary enrollment one week prior to start date. You will be notified of such cancellations and receive a 100 percent refund.

Community Education at Edmonds Community College

Community Education at Edmonds Community College provides non-credit classes to build career skills or personal enrichment. A self-support branch, our classes feature small sizes, well-qualified instructors, and an unmatched enthusiasm for individual success.

Extending the learning environment throughout our community through a wide variety of non-credit classes and training options.

Business Training Center

Providing aerospace specific and other job skills training that lead to employment. In addition, we provide high level, quality education to businesses, organizations or individuals looking for training tailored to their particular interests or profession.

Community Education

Non-credit classes encouraging lifelong learning and personal enrichment in the visual, literary, performing, media, language arts, and other subjects to help adult learners acquire new skills and obtain knowledge while pursuing their passions and interests — both old and new.

Creative Retirement Institute

Providing quality, affordable educational opportunities for adults in a supportive environment.

Institute for Early Childhood Career Development

Presenting professional development workshops, seminars and short courses on topics related to working with children from birth through age eight.

Parent Education Classes

Learn with your child at Edmonds Community College.

Washington Aerospace Training & Research (WATR) Center

The vision of the Washington Aerospace Training & Research (WATR) Center is to work in collaboration with the other state aerospace centers, to deliver premier industry-driven training to support the state of Washington aerospace industry, resulting in continuing growth and sustainability. WATR is industry focused and responsive to workforce needs. We are committed to providing innovative and relevant programs of study for present and future aerospace workers that meet the demands of the fast-paced aerospace industry.



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About the Instructor

Paula Ward

Paula Ward received her MBA at the University of Washington. She co-founded a gift company, Parvenue, in the late 80's. She taught business at Seattle area community colleges from 2001-2013, and from 2014-2015 she worked on the Edmonds Community College campus for StartZone, an organization offering business training to low-income individuals seeking to start a business. Ward has started several internet businesses and has also posted YouTube videos on her hobby, knitting, as well as publishing an e-book on the topic. Visit her website: