In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy’s success.
The evolution of digital in the last 6 years has completely changed the way that people communicate, learn, and consume products. More than ever, brands have the ability to reach out to more customers and actually listen to them in order to tailor their messaging, brand, and product strategies.
The Digital Marketing course takes a holistic view of digital marketing, whilst really focusing on the more quantitative and data-driven aspects of contemporary marketing. You’ll be pushed to gain a clear understanding of a business’ goals and brand voice in order to launch a truly effective marketing campaign. Students will learn how to utilize analytics in order to make data-driven decisions ranging from audience segmentation and targeting, to what content resonates best with users.
Skills & Tools
Gain proficiency in social advertising and use Google Analytics, Google AdWords, and Excel to find meaning in user behavior.
Develop and plan a campaign driven by data and paid-search strategies — and measured by key performance indicators.
The Big Picture
Become a driver of your company’s bottom line by using cutting-edge techniques and platforms to market products and acquire users.