SEO for Beginners

SEO for Beginners

About This Workshop

Search engine optimization (SEO) is about improving the visibility of a website in “organic” (non-paid) search engine results. This no nonsense introduction will pull back the veil and unmask this mysterious thing called SEO, helping you to understand and start using it. You will be able to start improving your website’s rankings in the search engines.

You’ll learn why your website needs SEO, what are the most important things you need to be doing to improve your SEO, the basics of how to do those things, and what the future holds for SEO.

Taught by a professional SEO, he’ll share with you the secrets and tools the professionals use. Whether you already have a website or not, this course will give you the basic understanding you need to start driving customers with search engine optimization.


  • What is SEO and why does it matter?
  • Find out what your customers are searching for online.
  • Begin keyword research to create valuable content for your niche.
  • Be able to optimize a web page and start ranking for your keywords.
  • Secret tips and tools of a professional SEO.
  • Easy wins to start improving the ranking of your website today.

Prereqs & Preparation

No prerequisites are required for this course and a website is NOT required.
Preparation: + Please bring a laptop + and write down a couple of sentences about what you would like to learn about SEO.

Bonus: If you have a website and would like us to review it let us know. If not think of a niche you would like to explore.

Refund Policy
Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this time frame.

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in 2011 has since grown into a global learning experience with campuses in 15 cities and over 25,000 graduates worldwide.

As individuals and companies struggle to compete in an increasingly technological economy, General Assembly provides award-winning, dynamic training to close the global skills gap.

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Reviews of General Assembly

(3 Reviews)
Cody B.
I went to GA Seattle WDI (Web Development Immersive) course. It changed my life. Within 1 1/2 months of graduation, I was offered a great job at a company that's considered one of the top 5 to work for in the pacific NW. Starting next week I'll be a Software Engineer making more than twice what I made in my previous career, and I enjoy the work much more. I can't heap enough praise onto the General Assembly Web Development program. Like I said, it's changed my life in ways I didn't think possible.
Daren Y.
GA WDI has been a great decision, not only was I able to learn such an extensive knowledge of multiple languages and frameworks to build web apps, but also being a part of an awesome ever growing family. I would highly recommend GA WDI to anyone.
Samantha B.
I loved taking the FEWD class with General Assembly. My teachers were the head developers at Nordstrom and such cool guys! In just a 10 weeks I learned how to code HTML, CSS, and intermediate JavaScript. I wish we had spent more time with GitHub but apparently all future classes are using it for every homework assignment so that's good to hear. I would recommend GA to anyone serious about learning a difficult 21st century skill like web development or user experience or digital marketing. I got so much more out of it than I feel I would have with any online course.