SEO Keyword Research: How to Find Great Keywords

About This Workshop

This class will show you a step-by-step process to research and identify SEO keywords for your online growth strategy. Learn how to build an SEO keyword strategy, how to use keywords for content and website optimization, and how to use some of the special features of Moz Pro SEO software.


  • Understand what makes a good SEO keyword
  • Have a framework for conducting SEO keyword research
  • Some insider tips on how to use the Moz Pro Keyword Explorer tool
Prereqs & Preparation

Two prep items: 1.) Have a website or business that you would like to optimize for Google. 2.) Set up a 30-day free trial of Moz Pro

About the Instructor

Brian Childs is the Training Program Manager at Moz, a global leader in SEO software analytics. Prior to Moz, Brian was Vice President and Co-founder of a growth marketing agency, was the Corporate Strategy Manager for a $20B GE business unit, and is startup marketing advisor in Seattle.

Refund Policy
Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this time frame.

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in 2011 has since grown into a global learning experience with campuses in 15 cities and over 25,000 graduates worldwide.

As individuals and companies struggle to compete in an increasingly technological economy, General Assembly provides award-winning, dynamic training to close the global skills gap.

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Reviews of General Assembly

(3 Reviews)
Cody B.
I went to GA Seattle WDI (Web Development Immersive) course. It changed my life. Within 1 1/2 months of graduation, I was offered a great job at a company that's considered one of the top 5 to work for in the pacific NW. Starting next week I'll be a Software Engineer making more than twice what I made in my previous career, and I enjoy the work much more. I can't heap enough praise onto the General Assembly Web Development program. Like I said, it's changed my life in ways I didn't think possible.
Daren Y.
GA WDI has been a great decision, not only was I able to learn such an extensive knowledge of multiple languages and frameworks to build web apps, but also being a part of an awesome ever growing family. I would highly recommend GA WDI to anyone.
Samantha B.
I loved taking the FEWD class with General Assembly. My teachers were the head developers at Nordstrom and such cool guys! In just a 10 weeks I learned how to code HTML, CSS, and intermediate JavaScript. I wish we had spent more time with GitHub but apparently all future classes are using it for every homework assignment so that's good to hear. I would recommend GA to anyone serious about learning a difficult 21st century skill like web development or user experience or digital marketing. I got so much more out of it than I feel I would have with any online course.