Someone once said that sports marketing is simple: Winning fills seats;losing empties them. But there’s a lot more to successfully promoting a sports franchise than hoping your team wins a lot of games. Take the Chicago Cubs. They’ve been among the top 10 teams in baseball for attendance for most of the last decade. Yet how many winning seasons have they had over that span? Three. The difference just might be marketing — a subject we cover from all angles in this insightful workshop.
This full-day workshop sits somewhere between a textbook-based theory class (only where there is no textbook), a conference featuring absolutely fascinating expert speakers, and a fun b.s. session on a topic you can’t get enough of. In other words, we’ll cover the principles of effective sports marketing, share a wealth of case histories from local sports franchises, and hear from these ad-makers, team executives, and sports media figures
Jim Copacino, Principal, Copacino + Fujikado, ad agency for the Seattle Mariners
Cole Parsons, Account Supervisor, C+F and former marketing director of the Boston Bruins
Jeff Richards, Managing Director, Marketing and Brand Strategy, Seattle Seahawks
Nathan Rauschenberg, Digital Marketing Manager, Seattle Mariners
Bill Predmore, Owner, Seattle Reign
Mike Gastineau, Former KJR SportsRadio host and author, Sounders FC: Authentic Masterpiece
To give you a better idea of what they’ll be covering, here’s the lineup for the day
Positioning a sports team as a brand
Making the most of a limited budget
Harnessing digital and social media to engage a fan base
How to stage a successful promotion and leverage sponsorships and partnerships
The advantages and drawbacks of promoting players as personalities
Landing a job in sports marketing
Download class outline here
Who should take this class? This workshop is for anyone interested in breaking into the business of sports marketing, as well as those who work for sports teams or their marketing partners.
Instructor bio of Jim Copacino
Jim Copacino is Co-Founder and Creative Director of Copacino+Fujikado, a Seattle advertising agency. He holds a B.A. in English Language and Literature from Ohio University. Jim has won hundreds of awards for his creative work, including the prestigious Gold Li…
You may receive a partial refund of your tuition if you drop a class or your enrollment is terminated by SVC due to lack of progress or disciplinary problems. In these cases, this is the schedule for determining the amount of your refund:
Cancellation and Refund Policy for Classes:
SVC will refund all money paid if the student is not accepted. This includes instances where a class is cancelled by the school.
SVC will refund all the money paid if the student cancels within five business days (excluding Sundays and holidays) after registration and/or an initial payment is made, as long as the student has not begun training.
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If training is terminated after the student enters classes, SVC may retain the registration fee established under (3) of this subsection, plus a percentage of the total tuition as described in the following table:
# of Classes Attended
% Tuition Refunded
# of Classes Attended
% Tuition Refunded
When calculating refunds, the official date of a student's termination is the last day of recorded attendance:
(a) When the school receives notice of the student's intention to discontinue the training program; or,
(b) When the student is terminated for a violation of a published school policy which provides for termination; or,
(c) When a student, without notice, fails to attend classes for thirty calendar days.
All refunds must be paid within thirty calendar days of the student’s official termination date.
There is a $75 cancellation fee for no-shows and enrollees dropping a one-day workshop without a valid excuse within 3 business days of the scheduled start time as published on the SVC website.
This refund policy is in accordance with Washington State Law, 490-105-130 (RCW 28C.10.050 (1)(b)).
School of Visual Concepts
SVC helps people already in the business of marketing, branding, design, UX, and content creation fill in the gaps in their knowledge through public full- and half-day workshops and custom corporate workshops.
If you’re looking to add to your portfolio or fill in some blank spaces in your brain, you can’t do much better than SVC.
The instructors are all top-notch working professionals who bring real world and big brand knowledge into the classroom. Our thinking is that the best people to teach you something aren't teachers. So, instead of a full-time faculty, our classes and workshops are taught by working professionals. More often than not, these are people at the top of their game, not wannabes or used-to-be-best. The connections you'll make with these pros can sometimes be as valuable as the material they'll teach you.
All this happens in an environment of friendliness, helpfulness and encouragement. Might this have something to do with the fact that 99% of SVC students say they’d recommend us?
We’re 100% certain that it does.
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