User Experience (UX) Design


Ten Week part-time or 1 Week Accelerated Program. As the Internet has grown and become pervasive in our lives, the world has gotten smaller. More and more, as consumers, we can share our experiences. For a company, great experiences can be a competitive advantage. They can keep your customers loyal and turn them into your biggest cheerleaders. On the flip side, terrible experiences can stop you in your tracks very quickly. No one wants to be that company being talked about for all the wrong reasons. Building great user experiences requires listening and empathy.

What You Will Learn

In this course, you’ll learn the tools and techniques to make your products delightful for users.

This course is an introduction to User Experience with a focus on Information Architecture. Students create a complete UX brief, from ideation to annotated wireframes that could be handed off to a developer to be built. They will also learn to conduct the research necessary and create all the supporting documentation required to defend their design decisions. There is a large focus on how to dissect and analyze common design patterns.

  • Understand users’ problems through research and empathy.
  • Communicate designs through deliverables like personas, sitemaps, user flows, wireframes.
  • Present, defend, and critique design decisions.

Unit 1: Design Process

  • Intro to UX & Design Thinking
  • Prototypes, Feedback, & Critique

Unit 2: Rapid Prototype

  • User Research
  • Competitive Research
  • Synthesizing Research & Creating Personas
  • Defining User Goals & User Flows
  • Paper Prototyping & Usability Testing Basics

Unit 3: Hi-Fidelity Prototype

  • User Stories & Feature Prioritization
  • Information Architecture & Navigation
  • Responsive / Native Design & Design Patterns
  • Wireframing
  • Visual Design Basics
  • High Fidelity Prototyping
  • Advanced Usability Testing

Unit 4: Refine

  • Onboarding & Behavior Change
  • Final Project Workshop

Unit 5: Present

  • UX Mini-Project
  • Presentation Day 1
  • Presentation Day 2
  • Portfolios & Next Steps

Refund Policy
Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this time frame.

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in 2011 has since grown into a global learning experience with campuses in 15 cities and over 25,000 graduates worldwide.

As individuals and companies struggle to compete in an increasingly technological economy, General Assembly provides award-winning, dynamic training to close the global skills gap.

More classes from General Assembly

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Reviews of General Assembly

(3 Reviews)
Cody B.
I went to GA Seattle WDI (Web Development Immersive) course. It changed my life. Within 1 1/2 months of graduation, I was offered a great job at a company that's considered one of the top 5 to work for in the pacific NW. Starting next week I'll be a Software Engineer making more than twice what I made in my previous career, and I enjoy the work much more. I can't heap enough praise onto the General Assembly Web Development program. Like I said, it's changed my life in ways I didn't think possible.
Daren Y.
GA WDI has been a great decision, not only was I able to learn such an extensive knowledge of multiple languages and frameworks to build web apps, but also being a part of an awesome ever growing family. I would highly recommend GA WDI to anyone.
Samantha B.
I loved taking the FEWD class with General Assembly. My teachers were the head developers at Nordstrom and such cool guys! In just a 10 weeks I learned how to code HTML, CSS, and intermediate JavaScript. I wish we had spent more time with GitHub but apparently all future classes are using it for every homework assignment so that's good to hear. I would recommend GA to anyone serious about learning a difficult 21st century skill like web development or user experience or digital marketing. I got so much more out of it than I feel I would have with any online course.