Ten Week part-time or 1 Week Accelerated Program. As the Internet has grown and become pervasive in our lives, the world has gotten smaller. More and more, as consumers, we can share our experiences. For a company, great experiences can be a competitive advantage. They can keep your customers loyal and turn them into your biggest cheerleaders. On the flip side, terrible experiences can stop you in your tracks very quickly. No one wants to be that company being talked about for all the wrong reasons. Building great user experiences requires listening and empathy.
What You Will Learn
In this course, you’ll learn the tools and techniques to make your products delightful for users.
This course is an introduction to User Experience with a focus on Information Architecture. Students create a complete UX brief, from ideation to annotated wireframes that could be handed off to a developer to be built. They will also learn to conduct the research necessary and create all the supporting documentation required to defend their design decisions. There is a large focus on how to dissect and analyze common design patterns.
- Understand users’ problems through research and empathy.
- Communicate designs through deliverables like personas, sitemaps, user flows, wireframes.
- Present, defend, and critique design decisions.
Unit 1: Design Process
- Intro to UX & Design Thinking
- Prototypes, Feedback, & Critique
Unit 2: Rapid Prototype
- User Research
- Competitive Research
- Synthesizing Research & Creating Personas
- Defining User Goals & User Flows
- Paper Prototyping & Usability Testing Basics
Unit 3: Hi-Fidelity Prototype
- User Stories & Feature Prioritization
- Information Architecture & Navigation
- Responsive / Native Design & Design Patterns
- Visual Design Basics
- High Fidelity Prototyping
- Advanced Usability Testing
Unit 4: Refine
- Onboarding & Behavior Change
- Final Project Workshop
Unit 5: Present
- UX Mini-Project
- Presentation Day 1
- Presentation Day 2
- Portfolios & Next Steps