If you plan to get to the top in UX, software, or product design these days, you better get comfortable and conversant in design decision-making based on a real customer data. Now data-driven design is becoming part of the toolkit for designers everywhere — from large, technology-based companies like Amazon, Microsoft, and REI to smaller companies and agencies. That makes learning (and practicing) these essential techniques more career-enhancing than ever.
This won’t be the kind of class where the instructor gives a lecture interspersed with group exercises. Instead, the group exercise IS the class, where you’ll be teamed up with other designers, writers, and marketers to solve a design problem. If you’re familiar with agile problem-solving, design thinking, or Design Swarms, that’s the approach we’ll be taking as we show you how to incorporate data gleaned from consumers into your design work.
When we say “design work” we don’t mean that you’ll produce a visual or graphic design solution as an outcome. The focus instead will be on using data to conceptualize solutions more broadly, such as the design of a process or digital product.
Here are some of the topics we’ll plan on covering:
- Data is your friend: Knowing how consumers behave leads to better design solutions
- How to develop design solutions using an “agile” format
- When to say “no thanks” to more data and rely on your creative and intuitive skills
- Understanding the relationship between big data and design
- Running A/B and multi-variate tests to know which solution is best
- Methods you can take back to work to make data-driven solutions starting tomorrow
You must be a practicing designer, writer, UX designer, strategist or an advanced-level student. No knowledge of statistics or data science is required.
Who Should Take This Class
This workshop is for interaction designers, UX designers, design managers, strategists, writers, and project managers involved in the creation and maintenance of digital products and services.
You may receive a partial refund of your tuition if you drop a class or your enrollment is terminated by SVC due to lack of progress or disciplinary problems. In these cases, this is the schedule for determining the amount of your refund:
Cancellation and Refund Policy for Classes:
SVC will refund all money paid if the student is not accepted. This includes instances where a class is cancelled by the school.
SVC will refund all the money paid if the student cancels within five business days (excluding Sundays and holidays) after registration and/or an initial payment is made, as long as the student has not begun training.
SVC will retain the established $45 registration fee if the student cancels after the fifth business day after registration and/or making an initial payment.
If training is terminated after the student enters classes, SVC may retain the registration fee established under (3) of this subsection, plus a percentage of the total tuition as described in the following table:
# of Classes Attended
% Tuition Refunded
# of Classes Attended
% Tuition Refunded
When calculating refunds, the official date of a student's termination is the last day of recorded attendance:
(a) When the school receives notice of the student's intention to discontinue the training program; or,
(b) When the student is terminated for a violation of a published school policy which provides for termination; or,
(c) When a student, without notice, fails to attend classes for thirty calendar days.
All refunds must be paid within thirty calendar days of the student’s official termination date.
There is a $75 cancellation fee for no-shows and enrollees dropping a one-day workshop without a valid excuse within 3 business days of the scheduled start time as published on the SVC website.
This refund policy is in accordance with Washington State Law, 490-105-130 (RCW 28C.10.050 (1)(b)).
School of Visual Concepts
SVC helps people already in the business of marketing, branding, design, UX, and content creation fill in the gaps in their knowledge through public full- and half-day workshops and custom corporate workshops.
If you’re looking to add to your portfolio or fill in some blank spaces in your brain, you can’t do much better than SVC.
The instructors are all top-notch working professionals who bring real world and big brand knowledge into the classroom. Our thinking is that the best people to teach you something aren't teachers. So, instead of a full-time faculty, our classes and workshops are taught by working professionals. More often than not, these are people at the top of their game, not wannabes or used-to-be-best. The connections you'll make with these pros can sometimes be as valuable as the material they'll teach you.
All this happens in an environment of friendliness, helpfulness and encouragement. Might this have something to do with the fact that 99% of SVC students say they’d recommend us?
We’re 100% certain that it does.
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