It’s hard to believe that there was once a time not so distant when companies developed products, launched them into the marketplace and then learned if customers would understand and accept them. Now, thankfully, talking to prospective users comes first so as many bugs as possible can be worked out in advance to improve user satisfaction and the products’ chances for success.
User research has become an essential skill in the user experience discipline, as it helps us understand how real people use and interact with our design solutions — and it also overcome our own biases by letting us hear and observe people who aren’t like us. So, in this class, we’ll investigate the many forms of user research, understand their strengths and advantages, and experiment with different research methodologies to get a first-hand feel for the art and science of user research as we cover these topics and more:
- The role of research in the product development cycle
- Qualitative vs. quantitative and strategic vs. tactical research
- Heuristic evaluations and audits
- Conducting a competitor analysis
- Presenting your research findings
- Methods for card sorts and contextual interview
Please note: This course does not cover usability testing in any depth. That topic is covered extensively in the five-week course, Prototyping and Testing.
Prerequisites – Must have taken Fundamentals of UX or by permission.
Who Should Take This Class
This class is for aspiring UX professionals or for those already working in the field who would like to increase their knowledge of best practices for user research.
You may receive a partial refund of your tuition if you drop a class or your enrollment is terminated by SVC due to lack of progress or disciplinary problems. In these cases, this is the schedule for determining the amount of your refund:
Cancellation and Refund Policy for Classes:
SVC will refund all money paid if the student is not accepted. This includes instances where a class is cancelled by the school.
SVC will refund all the money paid if the student cancels within five business days (excluding Sundays and holidays) after registration and/or an initial payment is made, as long as the student has not begun training.
SVC will retain the established $45 registration fee if the student cancels after the fifth business day after registration and/or making an initial payment.
If training is terminated after the student enters classes, SVC may retain the registration fee established under (3) of this subsection, plus a percentage of the total tuition as described in the following table:
# of Classes Attended
% Tuition Refunded
# of Classes Attended
% Tuition Refunded
When calculating refunds, the official date of a student's termination is the last day of recorded attendance:
(a) When the school receives notice of the student's intention to discontinue the training program; or,
(b) When the student is terminated for a violation of a published school policy which provides for termination; or,
(c) When a student, without notice, fails to attend classes for thirty calendar days.
All refunds must be paid within thirty calendar days of the student’s official termination date.
There is a $75 cancellation fee for no-shows and enrollees dropping a one-day workshop without a valid excuse within 3 business days of the scheduled start time as published on the SVC website.
This refund policy is in accordance with Washington State Law, 490-105-130 (RCW 28C.10.050 (1)(b)).
School of Visual Concepts
SVC helps people already in the business of marketing, branding, design, UX, and content creation fill in the gaps in their knowledge through public full- and half-day workshops and custom corporate workshops.
If you’re looking to add to your portfolio or fill in some blank spaces in your brain, you can’t do much better than SVC.
The instructors are all top-notch working professionals who bring real world and big brand knowledge into the classroom. Our thinking is that the best people to teach you something aren't teachers. So, instead of a full-time faculty, our classes and workshops are taught by working professionals. More often than not, these are people at the top of their game, not wannabes or used-to-be-best. The connections you'll make with these pros can sometimes be as valuable as the material they'll teach you.
All this happens in an environment of friendliness, helpfulness and encouragement. Might this have something to do with the fact that 99% of SVC students say they’d recommend us?
We’re 100% certain that it does.
More classes from School of Visual Concepts